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Mackwell

A dynamic visual identity for an industrial company.


Services Provided:

Research & Discovery, Branding, Stationary & Collateral

Sector:

Pumps & Controls Manufacturer


Mackwell is an emerging company in the field of pumping technology and systems. Its factory is well equipped with latest technology machinery and precision testing facilities to ensure better efficiency, improved quality of products and customer.

We were tasked with developing a dynamic visual identity for Mackwell. Our work involved looking at how we could roll out the brand at its best. This covered complete brand identity, consumer marketing collateral, and product catalogs.

"Mackwell's mission is to adhere to maintaining and providing high quality application engineering solutions."

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Our Approach.

As a refresh, the project began with some inherent design limitations in the mark and color palette. We knew that the progression of the brand had to honor both Mackwell's youthful leadership as well as its modern approach towards manufacturing products. After several explorations, we successfully refined the mark and enlivened the color scheme with an accent color that greatly helped in balancing out the brand identity.

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Need help with branding?

Let's create something great together. Talk to us about your needs and we'll let you know where we can add valuve and help elevate and empower your business.

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