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Raucous Automation

A bold & vibrant visual identity for an "IoT" company.


Services Provided:

Research & Discovery, Branding, Print Design

Sector:

Home Automation, Security Solutions


Raucous Automation is an “IoT” company by SRJ Group that offers a wide range of tech services like Best Security Solutions, Industrial Automation, Home Automation, Parking System and Technological Consultant.

The problem they faced was an incosistent and dated brand identity. There was no clear visual impact, the brand didn't know how to communicate with customers. There was a clear need of developing strong brand identity with visual elements like logo, stationary and collateral, but also creating a consistent and expressive communication strategy.

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Our Approach.

We started off with the branding process, sketching various ideas on paper and experimenting with different color palettes. Our goal was to create something vivid, bold and somewhat exciting, as opposed to the usual cold and tech-y vibe that most automation companies give off.

The concepts are designed in a way that it captures the technological aspects of the company and simplify the overall visual experience. Every color has been hand-picked that perfectly creates a sense of energy and passion.

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Final Design Direction.

A simple geometric logo with vibrant blue color palette that represents the innovative approach of the company in the automation business. Also the logo strucutre is designed to perfectly fit all the platforms i.e. web and print. This is why we chose to base in bold geometric logo design, customized for every single element.

The identity we came up with is based on three vivid colors, always contained in lines of various proportions.

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Need help with branding?

Let's create something great together. Talk to us about your needs and we'll let you know where we can add valuve and help elevate and empower your business.

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